BPAY / BARCLAYCARD
REIMAGINE HOW MONEY FLOWS
How do we get the UK to make payments without waiting and queuing, without cash or cards.
STORY /
The younger brother of Barclaycard, bPay.
STORY /
The contactless innovation brand.
CONCEPT /
The future of payment.
CONCEPT /
The bPay visual language reimagines how money flows.
Role / Creative Director
In collaboration with / SeymourPowell & AKQA